Custom Web Design: The Good and The Bad

May 22, 2019


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It goes without saying that owning a business entails a lot more than simply running it. It means that you ought to do whatever it’s necessary to see this business thriving in the competitive environment.

Naturally, owning a website is a must that’s no longer even on the discussion table. Not only does a website legitimize your business in front of your customers, but it also helps build a following, a dedicated audience that will propel your further success.

However, when it comes to web design, there’s an ongoing discussion of whether you should go for a template-based website or engage in custom web design. If you want to go through the entire digital transformation process properly, however, it is absolutely critical that you are well aware of their benefits and setbacks before you make the call.

With this said, our years of experience as a trusted partner in the web design and development field have allowed us to identify both the good and the bad sides of custom web design. So, without any further ado, let’s jump right to it.

Template-Based Websites: Things to Consider

Template-based websites have grown in popularity in recent years, mainly because they provide a ready-made solution that businesses can take advantage of. The costs of its implementation are relatively low, while web developers have already created a broad range of perfectly usable templates.

Web design and development is always a hot topic among business owners, and the usage of template-based solutions oftentimes pops as the first option.

WordPress is undoubtedly the king when it comes to it. It offers a multitude of templates that you can choose from. Some of them are even free, while others are relatively inexpensive. In any case, compared to custom web design, this option is definitely a lot more inexpensive.

Pros of Template-Based Websites

As we mentioned above, the cost is undoubtedly one of the main motivators behind choosing a template-based website over a custom web design solution.

Moreover, these templates are always pre-built and it is a lot easier to start, without having to wait for a longer period of time to create a custom solution. They also feature easy tools that business owners can use to further use the website as they need it.

Cons of Template-Based Websites

However, that’s just about it for the good part of template-based solutions. They do pose a lot of drawbacks that can prevent your business from scaling digitally.

Right off the bat, they are limited in their functionality. They have a pre-set amount of functionalities and building on top of them is either impossible or particularly challenging.

Furthermore, it can be incredibly hard to find a template that matches the exact needs of your business. And again, because they are pre-built, your options to customize them will be severely limited.

It’s also worth mentioning that template-based websites do have that exact appeal to them – they look like a template, and people can recognize this. It can easily leave the wrong impression on your business, causing your prospective clients to think that you weren’t willing to invest enough in the main pillar of your digital presence.

Custom Web Design and Development: A Better Alternative?

Cons of Custom Web Design and Development

Let’s start with the cons – mainly because there aren’t many. Perhaps the most serious drawback to custom web design and development is the investment. It’s not going to be as cheap as opting for a template-based solution, that should be clear. It will also take more time, depending on who you work with.

It’s perhaps appropriate to mention that TechTIQ Solution provides timely custom web design and development services in accordance with a pre-approved and agreed-upon time schedule. We understand the importance of your time and we make sure not to waste it.

And with this, we’re done with the setbacks of custom web design and development.

Pros of Custom Web Design and Development

The advantages of having a customized solution are pretty much the same, regardless of the industry you’re in. They stem from the customization part itself.

First off, it’s unique. No one else will have something like it. This enhances brand identity, strengthen your presence, and communicates a clear message to your audience: you’re willing to go the extra mile.

Moreover, you’re going to be able to add as many and whatever functionalities that you want in order to fit the website for the exact needs of your business. Regardless of whether you’re a restaurant owner of a small family venue or the owner of a large-scale automotive enterprise, a customized solution can fit your needs.

When working with a reliable company like TechTIQ Solutions, you can also rest assured that the website will be well-structured and quick in its performance. This boosts user experience and cements your reputation among your visitors.

Custom web design and development will match the exact style of your business, both visually and in terms of functionality.

Wrapping it up

Needless to say, both options come with a certain set of pros and cons. However, if you really want to stand out on top of the crowd and be recognized for your strengths. Then, a custom web design is an absolute must.

If you want us to provide you with further details or customize the website, don’t hesitate to get in touch! Just fill out the fill-out form on our website and we’ll be with you on the shortest notice!

We Strive to Provide High Quality Services in Budget

Contact us today to grow your business!