Every manufacturer surely has digital transformation efforts in his road map. While some consider them to be a rather short-term project or an insignificant technology upgrade, the truth is that digital transformation introduces a somewhat cultural shift.
Hence, it’s of absolute essence to guarantee that this process is carried out entirely as per the best available and industry-specific practices.
Hence, we’ve taken the liberty to outline some of the things you might want to consider if you’ve decided to embark on the exciting journey that is digital transformation.
Try To REALLY Understand Your Customer
Regardless of whether it comes to digital transformation or whatever else it may be, every business decision needs to be made with you customer in mind. This is especially true for the manufacturing industry.
Map out the way your digital transformation effort is going to affect the interaction of your clients with your company. Awareness, consideration, and decision – these are the three steps of the buyer’s journey that you always need to consider.
Define Success Through Digital Transformation And How You Measure It
What is it that you try to accomplish as a result of your digital transformation effort? More importantly, how do you intend to know if you’ve managed to meet your goals?
In other words, you need to anticipate the benefits that your digital transformation efforts will bring to your customers.
Before you begin this challenging journey make sure to capture the baseline data and to establish well-defined KPIs.
Set Expectations for Changes of Digital Transformation in Manufacturing
You need to know that employing a digital strategy is going to create certain shockwaves within some of the parts of your organization. This will create a further ripple effect that has to be handled appropriately.
Make sure to be particularly upfront about why you are undertaking this specific effort. Moreover, you need to understand clearly outline the challenges you expect to go through. Communicate how you will be defining the success and set clear expectations of the roles and the responsibilities you expect from everyone in your organization.
Properly Evaluate Your Own Business Processes
The entire digital transformation effort is going to be wasted if you fail to adapt your workflow to the new tools and processes.
You can also take this as an opportunity to evaluate all the inefficient business processes that could be upgraded or streamlined.
Dive Deeper Into Your Data
This one is particularly important. Make sure to audit all of your data sources. What’s missing? What’s available? Think about how the digital transformation process is going to help you make better use of the information you have and gain a much clearer picture of your business.
Of course, it’s important to create backups of critical information before you start migrating to the new systems.
Put The Emphasis on Talent
You should know that it’s likely to have to employ new roles. For example, it includes data scientists, marketing automation specialists, and whatnot. These are spots that will be added to your manufacturer’s roster.
Moreover, your factory workers will also have to have a rather higher level of data literacy and technological knowledge. Make sure to be very smart about your hiring and with your ongoing training.
Make Sure to Communicate Transparently
Frequent and open conversations are a critical factor of successful digital transformation efforts. Make sure to convey the progress, the challenges, the next steps, and the success to your team.
Encourage absolutely everyone to provide honest and untampered feedback and make sure that they have the right efforts to do so.
Conclusion
As you can see, the process of digital transformation could be particularly rewarding, but also incredibly challenging.
With this said, TechTIQ Solutions has managed to establish itself as a reliable partner in the efforts of digital transformation. If you have any further questions or need additional insights, don’t hesitate to get in touch!
