In this day and age, every business owner knows the importance of a website and what it can do for their business. Often, business owners in Singapore ask, “How much is the cost of website development in Singapore?”. People not belonging to the IT industry might find it hard to estimate the costs and requirements of a web development project. In fact, there are no longer any government grants for business owners in Singapore to revamp or build their website from scratch. Then, one has to be extra careful and selective when choosing the right web development company.
The cost of a website may depend on the size of the business, design elements, and the number of web pages needed. Here we will try to estimate what professional website development will cost in Singapore, taking into account various elements of web design.
Factors that determine the cost of website development in Singapore:
- Size of your company.
- The number of pages you are looking to have on your website.
- A simple website or a dynamic website.
- Custom design or theme.
- E-commerce integration.
- Backend with user logins.
- Web application with a lot of database and logic features.
All these points play a part in website costs. Below is a ballpark as of how much it will cost for website development in Singapore for various kinds of business needs.
Detailed Breakdown of Website Costs by Type of Website
Let’s break down the typical price range for different website types in Singapore, including key features and essential considerations based on your type of business.
1. Basic informational websites
A basic informational website is your brand’s digital cornerstone. Its main job is to present all the core business information smoothly – we’re talking about introducing your brand, explaining your services, and making your contact details easy to find. It all has to look clean and perform well.
The key thing here is simplicity. These sites are not built for complicated stuff like shopping carts or custom web applications. Typically, they have pages like ‘Home,’ ‘About Us,’ ‘Services,’ ‘Contact,’ and a simple blog. This is the ideal starting place for any website creation Singapore project.
Who is this perfect for? Anyone who needs immediate, professional online credibility without the hassle of complex features:
- Startups and SMEs that just need to establish brand authority and make it simple for customers to reach them.
- Freelancers and Solo Professionals who need a digital portfolio, testimonials, and a clear way for clients to get in touch.
- NGOs and Community Groups that need a place to communicate their mission and updates.
- Personal Brands, like speakers or authors, who want to showcase their work.
- Even simple Corporate Profiles that just need to present their business overview professionally.
When you look at the website making cost for this tier, it really depends on how you build it. You can start as low as SGD 150 to SGD 500 if you go the DIY route with a website builder. If you hire a freelancer, that cost goes up to about SGD 500 to SGD 1,500.
However, if you choose a professional web design agency, expect to pay between SGD 1,000 and SGD 3,000. That higher cost is definitely worth it because you’re paying for professional UI/UX, better code quality, and proper initial SEO optimization.
2. E-commerce websites
What exactly is an e-commerce website? Think of it as a specialized online shop – it’s a platform built specifically to help your business sell products or services directly over the internet.

These sites are more complex than a standard informational page because they need to integrate some advanced features like a shopping cart, secure payment gateways (things like PayNow or credit card processing), a robust product catalogue, and systems for customer accounts and order management. They have to be built for seamless transactions and a super secure, user-friendly experience for everyone involved.
Essentially, every good e-commerce site will include:
- A well-organized product catalog.
- Standard shopping cart functionality.
- Reliable payment gateways.
- Systems for handling order and inventory management.
- And, of course, a mobile-responsive design.
Now, given all those required features, the cost of an ecommerce website development can range quite a bit!
Just for reference on website design price Singapore, if you go with an individual freelancer, you’re likely looking at around SGD 3,000 to SGD 10,000. If you partner with a full-service web design agency, the web design and development cost is usually higher, falling anywhere between SGD 6,000 and SGD 20,000+.
3. Custom-Built or Web Applications (Bespoke Solutions)
A custom-built website or web application represents a highly specialized, bespoke digital solution engineered from scratch to fulfill unique, specific business requirements that cannot be met by off-the-shelf platforms or templates.
These are intensive projects involving deep discovery, custom design, and intricate web development to deliver:
- Bespoke Features: Unique functionality tailored exactly to business processes.
- Complex Integrations: Seamless API connections with third-party systems like ERPs, CRMs, or external payment gateways.
- Full Scalability: Complete control over architecture to ensure the platform can handle massive user growth.
Examples include custom member portals, proprietary SaaS platforms, complex HR systems, or sophisticated booking engines. This is the realm of true custom website development cost.
Most organizations exclusively engage a high-tier custom software development company in Singapore for this work, with pricing beginning at SGD 15,000 to SGD 50,000 and typically exceeding that range. Furthermore, a significant budget (often SGD 1,000+ per month) is required for mandatory ongoing maintenance, technical support, updates, and scalability improvements to protect the investment.
4. Landing Pages & Microsites
When the objective is to launch a single product, drive a campaign, or support a specific event, a landing page or microsite is the targeted solution.
A microsite is a small, standalone web presence—ranging from a single, high-conversion page to a few targeted pages—designed to offer a highly immersive and focused user experience. These assets are built for:
- High Conversion Rates: Streamlined functionality with minimal distractions.
- Clear Messaging: Laser-focused content aimed at a specific target audience.
- Professional Web Design: A custom website design pricing model tailored to the campaign’s visual identity.
| Development Method | Typical Price Range (SGD) | |
| DIY Builders | S$50 – S$200 | Very low cost, often used for simple lead capture forms only. |
| Freelancer | S$200 – S$800 | Suitable for a cleaner, professional single-page design. |
| Professional Agency | S$500 – S$2,000 | Recommended for critical campaigns requiring flawless execution, high-end design, and integrated analytics. |
5. Corporate Website
A corporate business website is usually an informational website that requires 10-30 pages with a contact form and integrated with an email subscription plugin. Obviously, some corporate websites will include additional marketing tools and add ons including live chat, pop-up forms, and more. Often, a corporate website is suitable for almost anyone who wants to grow their business with their website. In fact, most companies will use Google Marketing Service or Search Engine Optimization to advertise their website. Consequently, lots of hours are put into planning to create a successful corporate website, including the content strategy, competitor research, and sitemap planning.
The cost of web design for a corporation varies for each business industry. Typically, a corporate will cost around S$6,000 – S$35,000 if you do not need any additional maintenance support.
6. Small business website
A small business website elevates the core function of an informational site by integrating specific tools designed to drive customer engagement and support strategic growth. These platforms are built to function as active marketing assets, including:
- Advanced lead capture forms and sign-up integrations.
- High-quality media galleries and integrated testimonials.
- Dedicated blog sections for content marketing and SEO.
These sites are structurally focused on high-quality content, intuitive user-friendly navigation, and guaranteed mobile-responsive design across all devices.
The business website cost for this tier is influenced by the required level of custom design and the choice of Content Management System (CMS), like WordPress.
| Development Method | Typical Price Range (SGD) | |
| DIY Builders (Basic Tier) | S$150 – S$800 | Minimal cost; often excludes necessary advanced features and hosting fees. |
| Freelancer | S$1,000 – S$3,000 | A good balance for limited features; requires diligent project management from the client. |
| Professional Agency | S$2,500 – S$6,000 | Best practice for robust build quality, focused SEO structure, and design tailored for conversion. |

The cost of web design for small businesses varies for each business industry. Typically, a small website will cost around S$3,500 – S$5,000 if you do not need any additional maintenance support or any customized features.
If you are just looking for a start on your business’s online presence, a small business website package should work well for you. Since the price of web design is somewhat similar among all the web design companies in Singapore, you should go for the value-for-money option. After all, considering a professional web design company that uses premium plugins for your website and can provide you with website maintenance is a safer bet. Easily, you may check out a list of well regarded development companies in Singapore for more information.
Other Costs to Consider for Long-Term Website Development in Singapore
Savvy business owners understand that the true investment in a digital platform extends far beyond the initial website design cost. Accounting for hidden expenses and essential ongoing expenditures is critical for ensuring the longevity and effectiveness of your asset. Here is a list of additional costs you must factor into your comprehensive website development cost and maintenance strategy.
Content Creation (Copywriting, Imagery, and Media)
The quality of your content is non-negotiable for both SEO performance and engaging prospective customers. While the initial web design agency may provide the structure, the content fills the site and drives results.
- Copywriting: Expect to allocate SGD 100–300 per page for a professional copywriter who can craft persuasive, conversion-focused content optimized for your target keywords.
- Stock Imagery: Basic visuals can be sourced freely (e.g., Unsplash), but unique, high-quality stock imagery may cost SGD 5–20 each.
- Custom Media: Investment in proprietary photography or video assets is highly recommended for branding and can range from SGD 500–2,000+ per session.
Maintenance and Ongoing Technical Support
The stability and security of your platform depend on continuous care. Neglecting technical upkeep can rapidly devalue your initial website development investment.
- Routine Maintenance: This includes regular core software updates, plugin patching, compatibility troubleshooting, and security scans.
- Ongoing Support Budget: Factor in SGD 50–300 per month for technical support from a freelancer or specialized website development service provider.
SEO and Digital Marketing Strategy
Achieving high visibility requires a dedicated digital strategy that extends beyond the build phase. This is how you maximize the return on your web development price.
- SEO Setup (Initial Phase): A one-time investment of SGD 500–3,000 for thorough keyword research, foundational on-page optimization, and technical setup.
- Sustained SEO Efforts: An ongoing budget of SGD 300–2,000 per month for continuous content creation, link-building initiatives, and performance analytics.
- Wider Digital Campaigns: Additional costs will apply separately for social media management, Pay-Per-Click (PPC) campaigns, and email marketing.
Security Protocols and Data Backups
Underestimating the cost of security is a common error that can lead to catastrophic business interruption. Protecting your website development investment is paramount.
- Security Tools: Premium security plugins or firewall subscriptions may cost SGD 100–300 per year.
- Automated Backups: Reliable, automated off-site backup services typically cost SGD 50–200 per year.
- Disaster Recovery: The cost of hacking recovery can easily run into thousands of dollars if robust security and backup protocols are not properly managed from the outset.
Third-Party Applications, Plugins, and Extensions
As your business scales, your functional needs will exceed the scope of the initial build. You will need to invest in specialized tools that integrate with your platform.
- SaaS/Software Subscriptions: Essential tools for CRM, advanced analytics, or email marketing often require monthly fees, typically ranging from SGD 20–200 per month per tool.
- Custom Integration Work: One-off development fees for integrating complex systems (APIs) can cost SGD 500–3,000+.
Tip: Approach these integrations strategically. Start with the essentials, and only invest in advanced features or premium plugins as your business grows and your operational needs decisively evolve.
Professional Email and Domain Hosting
A professional digital presence requires an authoritative communication layer.
- Professional Email: To establish credibility, a professional email address matching your domain name (e.g., info@yourbusiness.com) requires purchasing dedicated email hosting, which is separate from your website hosting.
- Domain & Web Hosting: This is a recurring, foundational expense essential for the site’s accessibility and performance.
Legal Compliance and Review
For businesses operating in sensitive sectors or handling consumer data, legal diligence is a mandatory expense.
- Compliance Review: Depending on your business model, you must budget for costs relating to copyright compliance, drafting comprehensive privacy policies, and preparing Terms of Service to meet local regulations and international standards like GDPR. Consultation with a legal expert ensures your website development adheres to all required legal frameworks.
Key Factors Determining Your Website Development Cost
Before you allocate resources, it is essential to understand the core variables that define your website development cost in Singapore. Your strategic choices in technology, design, and partnership will fundamentally dictate the overall investment required for your digital platform.
1. Architectural Complexity and Site Type
The most significant factor influencing your web development cost is the architectural complexity—specifically, the category and scale of the platform required. You must determine if your needs align with a small business website, a high-volume e-commerce website, or a completely custom web application. The more specialized the required website functionality, the greater the technical challenge and, consequently, the development expenditure.
How Complexity Scales the Cost:
- Entry-Level Sites (Foundational): Minimal page count (5–10 pages) with basic communication features. No reliance on complex proprietary plugins or custom coding.
- Corporate & Enterprise Platforms: Requires extensive page structures (20–30+ pages), integrating sophisticated internal functions such as secure staff authentication, specialized directories, and often multi-lingual support. This is the domain of high-end corporate website development.
- Transactional Platforms (E-commerce): Demands complex logistics systems like product cataloguing, secure cart functionality, integrated payment gateways, and real-time inventory tracking. This drives the high cost of e-commerce website development.
- Bespoke Digital Solutions (Web Applications): Custom platforms built to fulfill unique business logic, featuring proprietary functionality, advanced visual elements, and deep integration with existing internal systems (like CRMs or ERPs). This necessitates the highest web app development cost in Singapore.
For instance, embedding a specialized calculator (e.g., for financial projections or mileage) into a corporate site moves the project out of standard development. This requires advanced front-end engineering expertise to manage the user experience and computational logic, substantially elevating the website development cost.
2. Tailored Design vs. Replicable Templates
The decision between a bespoke custom design and utilizing readily available templates significantly impacts your budget. Custom web design ensures your platform possesses a unique visual identity and optimal user flow, but it requires substantial investment in design research and UI/UX hours. Templates, by contrast, offer a reduced website creation cost and faster time-to-market.
- Templates: Highly economical and fast to deploy; however, they impose inherent limits on brand distinctiveness and advanced feature implementation.
- Custom Design: Guarantees a platform that is aesthetically unique and engineered to support specific business goals, offering superior branding and user experience—a justified increase in the overall website design price Singapore.
Many successful Singaporean companies implement a hybrid strategy: launching quickly with a robust template base and then strategically investing in custom phases as their business objectives evolve, balancing initial website cost with future scalability.
3. Feature Set and Third-Party Integrations
Every feature, non-standard plugin, or API integration represents an addition to your web development price. Strategic planning is vital: businesses must prioritize mission-critical functions while deferring non-essential elements to manage the budget effectively.
Core Technical Requirements (Mandatory):
- Universal Mobile Responsiveness for flawless performance on all devices.
- Secure SSL certificate (HTTPS) and fundamental SEO architecture.
- Reliable lead capture forms and direct communication links (e.g., WhatsApp).
Advanced Cost-Driving Features:
- Proprietary booking engines, secure user/member portals, real-time analytics dashboards, or live customer support chat.
- Complex transactional requirements, including advanced payment gateway setup and inventory synchronisation.
As an example, the technical integration of complex online payment gateways for your e-commerce website development can typically add an expenditure of SGD 500–2,000, based on the required security protocols and the complexity of connecting to your financial backend.
4. Choice of Core Technology (CMS)
The selection of the underlying Content Management System (CMS) influences both the immediate cost to develop a website and its long-term maintenance requirements.
- Site Builders: The most accessible entry point, ideal for non-technical users looking for simplicity and rapid build capabilities.
- WordPress: The industry standard for flexibility and scale, highly favoured by SMEs for corporate website development due to its vast ecosystem of plugins and templates.
- Custom CMS: Necessary for business models requiring proprietary logic or high-security mandates. This choice carries the highest web development cost and necessitates specialized technical support.
5. Scope of Content (Page Volume)
The sheer number of pages required—the content volume—is a quantifiable factor in determining the final web page development cost. Every page demands dedicated resources for design layout, copywriting tailored for the target audience, and thorough SEO optimization.
- Small Business Sites: Limited scope of 5–10 pages.
- Corporate Sites: Medium to large scope of 20–50+ pages.
- E-commerce Platforms: Can involve hundreds of pages for product listings, category sorting, and support documentation.
Proactive, meticulous content mapping is highly recommended to prevent ‘scope creep’—unexpected additions that lead to costly, unplanned revisions and inflate the final web design and development cost.
6. Expertise and Development Partner Selection
If you opt to outsource the development, the price quoted will be directly proportional to the experience and reputation of the provider. Highly sought-after individual contractors or professional website design agencies in Singapore charge higher rates. This premium reflects their deeper technical expertise, proven track records, superior project management processes, and ability to deliver a robust, scalable digital asset.
Partner with TechTIQ Solutions for Expert Website Development in Singapore
Ready to transform your digital strategy into a high-performing asset? At TechTIQ Solutions, we specialize in delivering professional and cost-effective digital solutions, covering everything from foundational small business website design to complex web app development. Our expertise in technical complexity and business growth enables us to craft platforms that not only meet your current needs but are also engineered for future scalability.
Contact TechTIQ Solutions today to discuss your specific requirements and receive a detailed, strategic quote for your next website development project.
FAQs
How much should a 20-page website cost?
A 20-page website in Singapore typically costs between SGD 5,000 and SGD 15,000, depending on the design complexity, number of custom features, and the agency’s expertise.
If your site includes advanced functions such as e-commerce, booking systems, or custom integrations, the cost may exceed SGD 20,000. For smaller businesses, a simpler corporate site built on WordPress or Webflow can be more affordable.
How much does developing a website cost?
The cost for developing a website in Singapore has a huge range. You could be looking at as little as SGD 2,000 for a really basic business site. But if you need something much bigger—like a fully custom web application or a complex e-commerce platform – the cost can easily shoot up to SGD 50,000 or even higher.
Pricing depends on factors like:
- Scope and complexity of design
- Type of website (corporate, e-commerce, portal, etc.)
- Features and integrations required
- Level of customization and maintenance support
It’s best to start with a clear project brief to get an accurate quote from your web development agency.
Is it cheaper to build a website myself?
Yes, it is definitely cheaper upfront to just build the website yourself using platforms like Wix, Squarespace, or a standard WordPress template. You might spend under SGD 500 a year that way.
The catch is, those DIY websites often hit a wall. They tend to have limitations when it comes to scaling up, how well they perform for SEO, overall speed, and customization.
So, look, if your main goal is to really grow your business online and consistently attract new leads, then making that investment in a professionally developed website usually gives you a much better return in the long run.
Can ChatGPT build me a website?
ChatGPT can actually be super helpful. It can assist you with planning the site, figuring out the design, and even generating content or code snippets, but just to be clear, it can’t actually build or host the website for you directly.
You’ll still need a developer or a specific website builder platform to take all those ideas and actually turn them into a live, fully functional website.
What are common website mistakes?
Some of the most common website mistakes include:
- Slow loading speed due to unoptimized images or code
- Poor mobile responsiveness
- Weak SEO structure (missing meta tags, poor internal linking)
- Cluttered design that confuses visitors
- Lack of clear CTAs (Calls to Action)
- Ignoring analytics or performance tracking
Avoiding these mistakes ensures your website not only looks professional but also performs effectively for search engines and users alike.