Top 10 Best Practices for Designing a Successful eCommerce Website

September 9, 2022


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If you’re looking to start selling products online, or want to improve your existing eCommerce website, then you’ve come to the right place. In this blog post, we will discuss Top 10 best practices for designing a successful eCommerce website. By following these tips, you can create a website that is not only visually appealing and user-friendly, but also converts browsers into buyers!

1. Keep the design simple

eCommerce website design should be simple in order to be effective. By keeping the design uncluttered and easy to navigate, you will help visitors find what they are looking for quickly and without frustration. A simple design will also load faster, which is important when potential customers are considering whether or not to stay on your site. In addition, a clean and well-organized design conveys a sense of professionalism and competence that will instill confidence in potential buyers. So if you’re looking to build an eCommerce website that is both effective and efficient, remember to keep it simple.

2. Organize and Simplify your menus

eCommerce website menus are an important part of the user experience. They should be well organized and easy to navigate. A good eCommerce website menu will help users find what they’re looking for quickly and easily. There are a few things to keep in mind when organizing eCommerce website menus. First, think about the hierarchy of the information. What is the most important thing for users to see? Start with that and then work down from there. Second, use clear and concise labeling. Users should be able to understand what each link leads to without having to click on it. Finally, keep the menuboringers consistent throughout the site. This will help users know where they are and how to get back to the main menu if they get lost. By following these simple tips, you can create eCommerce website menus that are both user-friendly and effective.

3. Include a Search bar

A search bar is an important feature for any eCommerce website. It allows customers to quickly and easily find the products they are looking for. including a search bar on your eCommerce website can help to improve the customer experience and boost sales.
There are a few things to keep in mind when adding a search bar to your eCommerce website. First, make sure the search bar is prominently displayed and easy to find. Second, make sure the search bar is easy to use and returns relevant results. Finally, make sure the search bar is mobile-friendly so that customers can use it regardless of where they are shopping. By following these simple tips, you can ensure that your eCommerce website benefits from a search bar.

4. Subscribe to a premium hosting service if possible

eCommerce website owners often face the dilemma of whether to subscribe to a premium hosting service or not. While a premium hosting service will usually offer more features, support, and uptime than a free or shared hosting service, it can also be more expensive. As a result, eCommerce website owners need to carefully consider their needs before making a decision. If an eCommerce website is mission-critical and downtime is not an option, then a premium hosting service may be the best choice. However, if an eCommerce website is less time-sensitive and cost is a major consideration, then a free or shared hosting service may be a better option. Ultimately, the decision of whether to subscribe to a premium hosting service depends on the individual needs of each eCommerce website owner.

5. Reduce steps in the checkout process

eCommerce website owners often ask how they can reduce the number of steps in the checkout process. The answer is simple: by designing a streamlined checkout experience that is optimized for conversion. There are a few key elements that should be included in every eCommerce checkout page, such as a clearly labeled “checkout” button, a progress bar to show where the customer is in the process, and guest checkout options for those who do not have an account. In addition, the form fields should be designed to be as easy to fill out as possible, and all superfluous information should be removed. By following these best practices, eCommerce website owners can decrease the number of steps in the checkout process and increase conversions.

6. Allow guest checkout

eCommerce website today need to take active steps to ensure that their site is accessible to as many potential customers as possible. One way to do this is to offer a guest checkout option. This allows customers to complete their purchase without creating an account on the site. While this may seem like it would lead to fewer return customers, the reality is that many people simply do not want to create yet another account and password that they will have to remember. By offering a guest checkout option, eCommerce websites can tap into a larger pool of potential customers and increase their overall sales.

7. Send cart abandonment emails

There are a number of reasons why someone might abandon their shopping cart on an eCommerce website. They may have been interrupted during the checkout process, or they may have simply changed their mind about the purchase. Whatever the reason, cart abandonment is a major problem for eCommerce businesses. In fact, the online shopping cart abandonment rate worldwide is almost at 70% as of Nov 2021, according to Statista.
One way to combat cart abandonment is to send abandoned cart emails. These are emails that are sent to customers who have started the checkout process but then failed to complete it. Abandoned cart emails can be highly effective in reminding customers of their unfinished purchase and encourage them to complete the transaction. They can also be used to offer discounts or incentives, which can further increase the likelihood of a sale.
If you operate an eCommerce business, then sending abandoned cart emails should be a key part of your strategy. By reaching out to customers who have already shown an interest in your products, you can boost your sales and improve your bottom line.

8. Accept multiple payment modes

Any eCommerce website needs to offer its customers a range of payment options. The most popular mode of payment is still credit and debit cards, but there are a growing number of people who prefer to use alternative methods such as e-wallets, mobile payments and even cryptocurrency. By offering a variety of payment modes, you can make it easier for people to buy from your website. This is especially important if you are selling products or services online. In addition, offering multiple payment modes can also help to increase your sales and boost your bottom line. So if you are looking to set up an eCommerce website, make sure you offer a range of payment options to your customers.

9. Publish customer reviews and testimonials

eCommerce website owners should consider publishing customer reviews and testimonials in order to build trust and credibility with potential buyers. Customer reviews can provide valuable insights into the quality of products and services offered by an eCommerce website, and they can help to build confidence in the minds of potential buyers. Testimonials, on the other hand, can provide a more personal perspective on the eCommerce website’s products and services. By featuring testimonials from satisfied customers, eCommerce website owners can encourage
potential buyers to take the leap and make a purchase. Ultimately, publishing customer reviews and testimonials is a great way to build trust and credibility with potential eCommerce website buyers.

10. Mobile Friendly

In today’s competitive market, it is essential for businesses to have an eCommerce website that is optimized for mobile. More and more consumers are using their mobile devices to research and purchase products, and if your website is not optimizated for mobile, you could be losing out on sales.There are a number of things to consider when optimizing your eCommerce website for mobile, such as design, layout, and functionality. For example, you will want to make sure that your website has a responsive design so that it can be easily viewed on a variety of devices. You will also want to simplify the checkout process so that it can be completed quickly and easily on a mobile device. By taking the time to optimize your eCommerce website for mobile, you can ensure that you are providing a positive user experience for your customers and helping to increase sales.

Closing Words

Developing an e-commerce website can be challenging and you may need an extra pair of hands. We at TechTIQ Solutions have been helping many Singapore businesses to develop their E-Commerce websites. Our team seeks to understand your business needs & goals and incorporate them into our design.
Talk to our experts today to get started on building a successful eCommerce website for your business.

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