Ecommerce Trends in Singapore: What You Need to Know for 2024

July 4, 2024


ecommerce trends in singapore

Ecommerce trends in Singapore are booming. Businesses must stay informed about what is new in their field so they can always be competitive. Based on the trends in ecommerce, they can optimize their strategies to enhance customer experience

Today, ecommerce experts at TechTIQ Solutions reveal the hottest trends shaping the industry in 2024. Let’s read on and stay ahead of the curve!

Current E-commerce Landscape in Singapore

The Singaporean ecommerce market was valued at $5.21 billion in 2023. This figure is expected to reach $9.58 billion by 2029, with a CAGR of 11%. Several factors contribute to the ecommerce growth trends. 

First, Singapore has advanced internet infrastructure, including widespread 5G availability. The outstanding development ensures fast and reliable connectivity. Then, ecommerce businesses can easily boost their activities. 

Major ecommerce players such as Lazada, Grab, and Shopee significantly contribute to the rising ecommerce trends in 2024. They develop technologies to make online shopping more convenient and accessible to consumers. 

Government support is another critical factor in Singaporean ecommerce platforms. The Productivity Solutions Grant (PSG) helps local Small and Midsize Enterprises (SMEs) improve their productivity through IT solutions. The program covers up to 50% of eligible costs. SMEs also receive support for their inventory management systems. This way, they can enhance their operational efficiency.

Emerging E-commerce Trends in Singapore (2024)

Emerging ecommerce trends in singapore

Singaporean SMEs are transforming the local ecommerce landscape. The current trends of ecommerce in this country reveal an exciting market shaped by rapid growth and robust government support. 

Mobile Commerce (M-Commerce)

mobile commerce trends

One of the key mobile ecommerce trends in Singapore is the rise of mobile ecommerce (M-Commerce). According to research by Statista, up to 84% of respondents make online smartphone purchases. This figure for laptop usage is only 36%. The change highlights the growing interest in mobile shopping. 

Voice Search Optimization

The adoption of voice search technology has enhanced ecommerce marketing trends. Shoppers can use voice commands for searches and purchases. Businesses can optimize their platforms for voice search. 

Social Platforms 

Social media platforms like TikTok and Instagram play a vital role, too. Customers can discover and buy products directly through these channels in mobile. The high level of convenience makes this strategy among the rising online shopping trends in Singapore. 

Payment Methods 

Another survey by Statista says that 89% of buyers use credit or debit cards for online purchases. Thus, mobile wallets and mobile payment apps are increasingly popular. 

Ecommerce payment trends offer convenience and security. Ultimately, they can improve the overall shopping experience. Integrating mobile wallets into web design and development will also streamline the checkout process. 

Social Commerce Trends

social commerce trends

The value of the Singaporean ecommerce market was $5.21 billion in 2023. It may reach $9.58 billion by 2028, with a CAGR of 11%. 

One of the biggest trends in ecommerce is social commerce. 71% of customers love online shopping on social for its ease and convenience. 

Social Commerce Features 

Facebook, Instagram, or a new trending social platform like TikTok provide businesses with access to large audiences. It’s not surprising that they emerged in ecommerce marketing trends. 

The popularity of live shopping is growing. Buyers can showcase their products in real-time to engage customers. Some businesses invite influencers to promote their products on social media. This approach adds credibility to their marketing efforts. 

However, if you plan to work on social platforms, be mindful of strict policies, commissions, and other challenges. For example, Facebook implements many regulations regarding content and sales practices. They may limit how you sell and promote your products. 

D2C Ecommerce 

The direct-to-consumer (D2C) ecommerce model allows you to sell directly to your customers. D2C brands handle the entire logistics chain, unlike those selling through retailers. They need effective customer services to manage order fulfillment, exchanges, and returns. D2C ecommerce trends give you more control over customer relationships while aligning with retail ecommerce trends. 

Personalization E-commerce Trends

Personalization E-commerce Trends

Each customer has different preferences and shopping behaviors. Hence, personalization is popular and becoming one of the rising ecommerce content trends in Singapore. 

Customer Data And AI

Ecommerce businesses collect data from their customers’ browsing behaviors and purchase history. Then, they use advanced AI algorithms to generate personalized recommendations. Since customers receive relevant content, they will indeed feel more satisfied. 

Ecommerce Omnichannel Channels

Omnichannel services offer seamless support across all touchpoints. Thus, customers can easily switch between channels. For example, they can start a chat online and finish it in-store. Here are some ecommerce omnichannel trends in Singapore: 

  • Loyalty programs: Loyalty programs cover all customer touchpoints, whether online, in-store, or through apps. This integration allows customers to earn points, discounts, and rewards regardless of where they shop. 
  • Click-and-Collect: Customers can buy items online and pick them up at a physical store of their choice. This solution combines the benefit of online shipping with the immediacy of in-store pickup. So, businesses can cater to different customer preferences. 
  • Buy Online, Return In-Store (BORIS): Customers buy products online and return them to a physical store. They won’t have to worry about online shopping issues, such as sizes. 
  • Inventory visibility: Accurate inventory visibility ensures that customers have up-to-date information about product availability. Then, they can avoid uncertainty. 

User-Generated Content (UGC)

Ecommerce businesses want to build trust in their customers. That’s why they consider UGC one of the best trends in the ecommerce industry. 

UGC can be photos, reviews, or videos that showcase products in authentic settings. The content can then foster trust and influence purchase decisions. 

Explore our ecommerce website design and development services to create a personalized online shopping experience! Let’s drive customer engagement right now! 

Emerging E-commerce Technology Trends

Emerging E-commerce Technology Trends

Technology is transforming the whole world, including almost any industry. Of course, ecommerce is no exception. 


Augmented Reality (AR) and Virtual Reality (VR) are emerging trends in ecommerce in Singapore. Ecommerce businesses use them to create virtual product trials and immersive store experiences. Once customers try them, they can engage more in the products and make informed shopping decisions. 

Headless Commerce Trends

Headless commerce separates the frontend and backend layers of an ecommerce system. You can use this approach to support rapid innovation in ecommerce strategies. Headless ecommerce trends offer flexibility to deliver customized experiences across different channels and devices. 

AI and Customer Data

AI-driven personalization is among the latest ecommerce trends. Since customers receive customized content, businesses can improve conversion rates and customer satisfaction.

Voice Search Optimization

Voice assistants like Alexa and Siri are some of the latest ecommerce trends. Customers find it interesting to use natural language commands to search for products and place orders. This convenience appeals to busy buyers seeking fast ways to shop online. 

Take your ecommerce platform to the next level with advanced technologies today! Wanna help? Contact us to get ready for your journey!  

Focus on Security and Sustainability

focus on security and sustainability ecommerce trends

Security and sustainability are important for the long-term success and viability of ecommerce businesses. They act as a foundation for businesses to gain trust and attract a broader customer base.


In 2022, 4,762 ecommerce scam cases were reported in Singapore. Compared to 2,729 cases in 2012, it marked a 74.5% increase. Most of these scams occurred on platforms like Facebook and Carousell. 

Some ecommerce fraud trends include phishing attacks, fake seller scams, and online transactions with credit cards. Whatever the case, ecommerce security is critical for both customers and businesses to protect against financial losses and reputational damage. 

Ecommerce businesses can enhance security using encryption, access controls, and regular system updates. These measures prevent unauthorized access. You can then protect sensitive data and further reduce the risk of ecommerce scams.


Singaporean consumers are following ecommerce packaging trends because they become more aware of environmental preservation. They show a strong desire to reduce waste. 

The most prevailing ecommerce trends in this regard are eco-friendly packaging and sustainable practices. Ecommerce businesses use recyclable, reusable, or biodegradable materials to minimize environmental impact. They also try to reduce their carbon footprint when producing and delivering their products. 

B2B E-commerce Trends

B2B E-commerce Trends

The B2B ecommerce landscape in Singapore is witnessing significant growth. The revenue in this market is expected to increase from $5 billion in 2024 to $8.4 billion by 2029.

While B2C ecommerce in various sectors has earned recognition in Singapore, the B2B segment is rapidly catching up. B2B deals with larger transaction sizes and more complex processes. 

Many trends in B2B ecommerce have changed the market. For example, businesses employ digital and automated transactions to replace traditional methods. These ecommerce payment trends focus on efficiency and security. 

Other ecommerce industry trends are related to user experience and usability. Since half of B2B customers buy online, ecommerce platforms must be user-friendly and intuitive. The same rule applies to ecommerce logistics trends.

Global Shopping and Cross-Border E-commerce Trends

Cross-Border E-commerce Trends

One of the latest trends in ecommerce is cross-border ecommerce. The largest markets for cross-border purchases in Singapore are the USA and China due to their extensive product ranges and competitive pricing. 

Since the pandemic, Singapore’s ecommerce market has tripled, with consumers buying more online both domestically and internationally. Payment methods, shipping fees, and delivery times are key factors for international online shopping. 

Large ecommerce platforms like TikTok, Lazada, and Shopee support global ecommerce trends. They provide a seamless interface for consumers to purchase products from international sellers. Their support makes global shopping more accessible. 

Clothing and apparel are among the most popular products in this market. Singaporean consumers often buy fashion items from overseas to access a wider variety of styles. 

Global logistics services, such as DHL, are widely used to handle the growing volume of cross-border shipments. These providers offer top-notch services to manage international deliveries. 

Ecommerce businesses in Singapore use online platforms and logistics to expand their reach to international markets. To ensure a smooth experience, they adapt product information, marketing campaigns, and payment options to different countries and languages. 

How Do These Trends Affect Ecommerce Website Design And Development?

Adapting to the ecommerce trends above ensures your ecommerce websites meet the changing needs of consumers. It’s also the best way to remain competitive and boost sales. 

Struggling to Choose an Ecommerce Platform? Discover Your Perfect Fit: Top 10 E-Commerce Platforms in Singapore

Conversion Rate Optimization

Businesses can improve their conversion rates by following the latest ecommerce trends. For example, they can streamline shopping processes and optimize their product pages. These efforts aim to make shopping experiences easier. 

Ecommerce UX Trends

UX trends like mobile-first design, customer journey optimization, and personalization enhance overall customer experience. The mobile-first design ensures a smooth transition across all devices. Meanwhile, the two latter trends aim to personalize product recommendations.  


Integration with various ecommerce platforms is widespread, too. For example, connecting to logistics and payment solutions can streamline operations. Customers can also have convenient payment and shipping options. 


Adhering to SEO trends affecting ecommerce helps improve your website’s visibility in search engine results. Then, you can drive organic traffic and increase sales. 

Migrating to Powerful Ecommerce Platforms

Many Singaporean businesses are upgrading their online stores by migrating to top platforms like Shopify, Magento, or WooCommerce. These platforms offer robust support, seamless scalability, and stay ahead of the curve with the latest ecommerce trends.

Ready to Streamline Your Online Sales? Get a Free Ecommerce Migration Quote from TechTIQ!

Stay Ahead of Trends: Partnering with a Trusted Ecommerce Development Company in Singapore

Developing custom ecommerce websites or online stores is one of the hottest ecommerce advertising trends. As businesses realize the limitations of social commerce or pre-built platforms, they build custom websites to have more control and flexibility. Businesses can choose build a ecommerce website from scratch or build a custom online store based on top ecommerce platform like Shopify, WooCommerce or Magento and others. They can also integrate with different marketing and sales tools. 

One of the hottest trends in ecommerce advertising is the development of custom ecommerce websites. Businesses are realizing the limitations of social commerce platforms and other pre-built solutions. To gain greater control and flexibility, they are choosing to build custom websites. They have two main options: building an ecommerce website from scratch or partnering with an expert for creating a custom store on top ecommerce platforms like Shopify, WooCommerce, Magento, or others.

Unleash Your Ecommerce Potential: Partner with TechTIQ Solutions

TechTIQ Solutions empowers businesses to thrive in the ever-evolving world of ecommerce. Here’s why we’re your perfect partner:

  • Trendsetting Ecommerce Expertise: We stay ahead of the curve, leveraging the latest ecommerce trends in Singapore to craft high-performing online stores.
  • Experienced Development Team: Since 2017, our team of over 250 developers, designers and ecommerce experts has delivered exceptional results for businesses of all sizes.
  • Affordable Solutions: We offer affordable ecommerce development packages starting from $3,600, making it easy to get started without breaking the bank.
  • Cutting-Edge Technology: Our team utilizes advanced technologies like Artificial Intelligence, Machine Learning, and Cloud-based solutions to create future-proof online stores.
  • Unparalleled Security: Your data is safe with us. We hold ISO 27001 and ISO 9001 certifications and prioritize security with a Non-Disclosure Agreement (NDA).

Craft Your Dream Ecommerce Store: Explore our Ecommerce Website Design and Development Services. Dominate the competition!


Trends in ecommerce, from M-Commerce to global shopping, are gradually changing the ecommerce industry in Singapore. Singaporean businesses must continuously adapt to these new trends in ecommerce to stand out from their competitors. 

Tools like Google Trends can help businesses research and predict changes in the ecommerce landscape. So, stick to those insights and maintain a leading edge in the dynamic market!

Picture of Dr. Wei Kiong Tan

Dr. Wei Kiong Tan

CEO of TechTIQ Solutions Pte

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